Student Profile

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Demographic & Psychographic Profile

Since 2004, hundreds of students between the ages of 14 -18 years old have graduated from the Out Of The Box program.  These students were eager to learn sound fundamentals of making good financial decisions.  Below is a profile of these students.

• At-risk, underserved and talented students, ages 14-18
• Caucasian, African American, Hispanic, Asian, other
• Primarily low-to-moderate income families; secondarily middle income families
• Lacks access to basic banking, budgeting, investment, credit management and entreprenuership information
• Typically, financial literacy teachings are not discussed or taught at home
• Brand conscious, frugal spenders
• Attibutes wealth and success to high profile influencers in sports, music and wealth professionals
• Students are recommended and/or recruited by the educational, corporate and advocacy organizational partners aligned with the OOTB program.